Friday, 9 December 2011

Main Task- Poster analysis Two


Limitless

Layout~ The way that the poster has been layed out almost appears like a sequence of events leading up to the final image of him standing on the edge of a building looking as though he is about to jump. This tells a story in itself and engages us in the film before even watching it.
Images~ The images used in the poster is what draws the attention of the audience. The variety of images means that it will entice and engage the audience and what them to see more. The series of images and how they are set out illustrates the variety of this film. They also tell a story themselves for example, the top images show his life with girls, getting of a private jet (representing his luxury life) and his gambling. All of which make you ask constant questions and make you want to watch more. The most eye catching of the images if Bradley cooper's close up in the middle photograph. The illusion of the background becoming almost a blur and the orange colours make it appear as if its his or that everything is moving to fast. It also looks as though he is being left behind as his image is motionless and still while everything around him appears to be moving. The final image is the most dramatic and will create the most questions. It shows Bradley Coopers character standing on top of a building. He is placed in the centre of the shot illustrating that he is the main character. The blurred effect shown by the lights and contrast of green and yellow could connote the us of drugs which is in fact the main plot line in the film.
Tag line~ what if a pill could make you rich and powerful? This is very important to the poster it gives a hint of what the film is all about. By asking a question it automatically ingages the audience by asking them directly. This will mean that they make a connection with the main character and the storyline itself.
Title~ The title is in large white block capitals, its very simplistic however i think as there is so much going on in the images it doesn't need to be complicated. It isn't however the first thing that you look at as the actors names blur in with the title. 'Limitless' also explains how people feel when they are on drugs, and connotes indestructable. The title is very powerful and suits the film well.
Actors~ The actors names are in block captials in a blue colour that makes them stand out from the white background. This represents how some of the audience may be influenced in watching this film based on the actors in it. Bradley Cooper for example has a huge fan base especaially after resently starring in the hangover.

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